Red Bull have signed a multi-year video technology partnership with Neat starting in 2025.
Contract:
- Neat will become the Formula One team’s exclusive video conferencing hardware and innovation partner
- Company branding will feature on the Red Bull cars, pit crew helmets, and track displays
- Neat will gain access to race paddocks and the team garage throughout the season for hospitality events
- Red Bull will also use Neat’s video technology devices throughout the organisation
Context:
The deal represents Neat’s first-ever partnership in Formula One and the company will be looking to leverage the global platform of the series to increase brand awareness.
Neat’s video software technology is for use in conjunction with Zoom and Microsoft Teams, so it is unclear how this partnership will affect Red Bull’s existing deal with the former.
Comment:
“With our shared commitment to innovation and excellence, we are excited to welcome Neat to the Oracle Red Bull Racing Team and look forward to working together to support simple and immersive collaboration experiences for our organisation,” said Christian Horner, team principal and chief executive of Red Bull Racing.
“Close teamwork, passion, and creativity are key to the Team’s success on the track, and Neat’s video technology will allow us to collaborate at our best.”
Coming next:
The partnership gets underway from the 2025 season, which starts with the Australian Grand Prix from 14th to 16th March.
Go deeper:
- F1 viewership analysis: Has the series cracked the US TV market?
- F1 team finances roundup: Is the budget cap working four years in?
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