The Red Bull Formula One team and online trading firm AvaTrade have agreed a multi-year partnership starting in 2025.
Contract:
- AvaTrade branding was present on Red Bull cars in Abu Dhabi ahead of full partnership launch next season
- Deal will expand to team kit, driver overalls and next year’s car from 2025
- AvaTrade will also be presenting partner of Red Bull’s in-house podcast, Talking Bull
- Separately, AvaTrade will be a partner of Red Bull’s F1 Academy entry
Context:
AvaTrade links up with Red Bull after two years at Aston Martin, with the company stating this is its largest deal ever in Formula One. The partnership will seek to boost AvaTrade’s brand visibility globally, especially in its key markets of the Middle East and Central and South America.
Comment:
“Everyone at Oracle Red Bull Racing is excited to be welcoming AvaTrade to the Red Bull family and to see them proudly displayed on the RB20 in Abu Dhabi as we celebrate the end of the 2024 season,” said Christian Horner, chief executive and team principal of Red Bull Racing.
“This is a unique partnership that has combined our shared values of maximising potential and achieving success – whilst pushing the limits.
“The partnership expanding to F1 Academy and Talking Bull shows the commitment and amazing working relationship that the Team already has with AvaTrade, and shows the depth of the world of Red Bull and exciting opportunities in F1. We look forward to reaching new heights together in 2025 and beyond.”
Coming next:
This new partnership between Red Bull and AvaTrade officially launches at the 2025 Australian Grand Prix from 14th to 16th March.
Go deeper:
- F1 viewership analysis: Has the series cracked the US TV market?
- F1 team finances roundup: Is the budget cap working four years in?
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