Red Bull agree expanded F1 partnership with AT&T from 2025

The Red Bull Formula One team have agreed an expanded partnership with American telecommunications giant AT&T starting in 2025.

Contract:

• AT&T’s logo will be prominently displayed on Red Bull car, driver overalls, and team kit
• Company will also feature on sponsor boards, mobile charging stations, and media backdrops

Context:

Red Bull Racing began working with AT&T back in 2011, originally using the firm’s networking and communications know-how to help maximise race performance. The Milton Keynes-based team expanded the services it used from the 2012 onwards, but the company has had limited visibility on the car to this point.

AT&T last had a visible position on the rear wing in the 2020 season, but saw itself replaced by America Movil’s Claro when Mexican driver Sergio Perez joined the team.

Comment:

“Oracle Red Bull Racing highly values AT&T’s contribution to our team and we consider their partnership and expertise in connectivity as mission-critical to our operation at the racetrack,” said Christian Horner, chief executive and team principal of Red Bull Racing.

“The race begins long before the lights flash on the track, and AT&T is a crucial partner in ensuring we’re ready to win from day one. AT&T’s partnership allows us to transport ever increasing amounts of data for the comprehensive analyses that lead to more precise decisions in the development of our cars before, during, and after each race.”

Coming next:

Red Bull returns to action this weekend at the United States Grand Prix from 18th to 20th October.

Go deeper:

• “Pivotal moments are driven by data”: Christian Horner on Red Bull Racing’s Oracle partnership
• F1 viewership analysis: Has the series cracked the US TV market?