Red Bull F1 team signs deal with New Era

Brand will produce team headwear for the 2023 season.

The Red Bull Formula One team have signed a headwear partnership with New Era.

The agreement will see the brand produce all headwear for the team, as well as driver caps for Max Verstappen and Sergio Pérez for the duration of the 2023 season.

The collection will be available to purchase from both the New Era and Red Bull online stores and outlets from the start of next season.

The move follows a change in approach to apparel from Red Bull, with a switch to Castore for its team apparel and driver racesuits.

“We are thrilled to be partnering with Oracle Red Bull Racing,” said Paul Gils, vice president EMEA at New Era.

“As two globally revered brands who continue to push the boundaries in their respective fields, we are excited to bring a collection of headwear to the Oracle Red Bull Racing fanbase and team drivers in 2023 and beyond to further strengthen our presence in Formula 1.”

Christian Horner, team principal and chief executive of Red Bull Racing, added: “The New Era brand is iconic. Transcending sport and fashion, it is truly woven into the fabric of global culture. Our partnership with New Era will enable us to bring F1 and Oracle Red Bull Racing to an even wider audience through an innovative collection and line of headwear.

“The new range will be made available in the familiar Oracle Red Bull Racing livery colours and will also include a few race-specific specials through the season. The collaboration gives us the opportunity to connect with fans on a new level and we are excited to elevate that even further alongside a brand as synonymous with innovation and fashion as New Era.”


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