Red Bull F1 team sign up Bacardi for global partnership

Patrón headlines team’s first ever global spirits deal.

The Red Bull Formula One team have signed a global spirits partnership with Bacardi’s stable of brands, headlined by Patrón tequila.

Contract:

  • Along with Patrón, the likes of Bacardí rum, Grey Goose vodka and Bombay Sapphire gin will be publicised
  • Partnership activated at last weekend’s Miami Grand Prix

Context: This not only deepens Patrón’s connection with Formula One, having signed on as the exclusive tequila series for the Paddock Club last year, but also with Red Bull driver Sergio Pérez after teaming up with the Mexican driver at the start of the 2022 season.

Comment: Christian Horner, team principal of the Red Bull Formula One team, said: “The Bacardi company is synonymous with success and parallels our own team in many respects. Patrón is the world’s number one tequila and we are the world’s number one race team. It is a very exciting time and we very much look forward to what is to come as the partnership pioneers a new era of collaboration for Oracle Red Bull Racing.”

Kathy Parker, president and global chief marketing officer of Patrón, added: “This is one of the most exciting times in the history of motorsport for us; expanding our presence in the world of F1 was a natural next step for us and we’re thrilled to be doing it with the number one team on the circuit.”

Coming next: Red Bull will be looking to continue their dominant form at the next race weekend in Imola from 19th to 21st May.

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