- Visa secures exclusive rights within the retail banking category alongside expanded pass-through rights
- Company will match Red Bull’s F1 Academy commitment by supporting two cars this season
- Payments giant will also play a prominent role in the Red Bull Showrun Tour
Visa has renewed and expanded its sponsorship of the two Red Bull Formula One teams until 2030.
The multi-year deal will see the brand continue as the title partner of the Visa Cash App Racing Bulls and continue to support of the team’s F1 Academy programme.
Visa will also match Red Bull’s commitment to F1 Academy by supporting two cars on the grid for the all-female junior series.
Racing Bulls chief executive Peter Bayer said: “Visa has been an exceptional partner to Visa Cash App Racing Bulls, sharing our ambition to innovate, connect with fans and drive meaningful impact across the sport as we continue to create champions, and champion creativity both on and off track.
“We’re excited to build on this momentum with Visa as we push the boundaries of what’s possible through to 2030.”
Meanwhile, the expanded partnership with Red Bull Racing means Visa branding will continue on the front wing of this year’s car, while it has also secured exclusive rights within the retail banking category alongside expanded pass-through rights.
The wider extension introduces new branding rights, enhanced hospitality assets and experiential opportunities across both teams.
Visa will also play a prominent role in the Red Bull Showrun Tour kicking off in the US with events in San Francisco, Phoenix, Detroit and Atlanta, with plans to expand the initiative globally.
It will feature on‑course branding, car and driver integration, point‑of‑sale experiences and exclusive Visa Cash App cardholder offers, starting with a free, public exhibition in San Francisco on 21st February.
“This renewal reflects the extraordinary momentum we’ve built with Red Bull Racing teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce,” said Frank Cooper III, chief marketing officer of Visa.
“Both Red Bull Formula One Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways – and this next chapter expands how we show up across the sport.”
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