NHRA names Mission Foods as title sponsor

Multi-year expansion of current agreement comes into effect from start of 2024 season.

The National Hot Rod Association (NHRA) has named Mission Foods as its new title sponsor.

Confirmed:

  • Multi-year partnership comes into effect from the start of the 2024 season of the US-based drag racing series
  • Agreement will include significant track activations and at nearby store locations for all 21 national events

Context:

This title partnership represents an expansion of this year’s contract, which saw Mission Foods and NHRA collaborate on the ‘Mission #2Fast2Tasty’. This scheme will return in 2024, expanding to 14 regular-season events, including the two four-wide races, as well as offering an increased purse. Mission Foods will replace Camping World as title sponsor following four years of partnership.

Comment:

Glen Cromwell, president of the NHRA, said: “Mission Foods has already shown such great passion for NHRA Drag Racing and giving back to racers, and to now have them become our new entitlement sponsor is an incredibly exciting moment for the NHRA and our race teams.

“They were a tremendous partner last year, introducing the Mission #2Fast2Tasty NHRA Challenge that changed the landscape of our race weekends, and we’re thrilled to see that relationship continue to grow on an even bigger level.”

Coming next:

The 2024 NHRA season gets underway at Gainesville Raceway from 7th to 10th March.

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