NFL legend Tom Brady to become E1 Series team owner

Rafael Nadal, Didier Drogba and Sergio Pérez already investors in all-electric boat racing championship.

National Football League (NFL) legend Tom Brady is set to become a team owner in all-electric boat racing championship E1 Series.


  • Brady will line up as one of the team owners from the series’ first season in 2024
  • He joins existing investors like tennis icon Rafael Nadal, former soccer player Didier Drogba, and Red Bull Formula One driver Sergio Pérez

Context: The sustainable messaging of the E1 Series is clear, with the goal to decarbonise the planet’s water. However, with considerable backing from Saudi Arabia’s Public Investment Fund (PIF), in addition to sponsorship deals with Saudi-based – and PIF-funded – ACWA Power and its Sudair Solar PV (photovoltaic) project, there are doubts about the authenticity of the series' green messaging.

Comment: Brady told CNN: “I finished my football career and wanted to stay very involved in competitive sports. Being down in this amazing climate here in Florida, I got into the boating culture, and I’ve always loved racing.”

Alejandro Agag, founder of E1 Series, added: “Brady is a great leader. For me, he’s a very, very impressive person. And we’re so lucky to have him.”

Coming next: Jeddah, Saudi Arabia, will host the first ever E1 Series event in January 2024.

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