Nascar has named Ticketmaster as its official ticketing partner from 2025, complementing the company’s longstanding partnership with Speedway Motorsports.
Contract:
- Fans will now be able to discover upcoming racing events on TikTok and Snapchat using Ticketmaster’s distribution network
- The Nascar Tracks App will fully integrate with Ticketmaster Ignite to allow fans to manage tickets
Context:
Ticketmaster will replace Tickets.com and SeatGeek as the stock car racing series goes all in on the platform. Ticketmaster infamously charges a host of additional fees on top of the real ticket price, so it’s unclear how much this will change Nascar’s pricing model. The fan reaction on social media has been predominantly negative to the news, so the series will need to ensure that teething problems are kept to a minimum.
Comment:
Kari Gritton, Nascar’s senior vice president of consumer strategy, said: “We partnered with Ticketmaster as our new ticketing solution based on their advanced capabilities, deep industry insights, and proven best ticketing practices in sports.
“Their expertise will be key in consolidating all Nascar-owned race events onto one efficient and accessible platform, improving our overall operations. We’re thrilled to join forces with Ticketmaster to deliver a consistent and user-friendly purchasing experience that our fans expect.”
Coming next:
Tickets for 2024 Speedway Motorsports events and select 2025 races are on sale now through Ticketmaster. Select tickets for 2025 Nascar-owned events will go on sale on Ticketmaster by the end of the year.
Go deeper:
- Nascar’s US$7.7bn TV deal: Why the annual value went up, who gets what, and the impact on fans
- Will a new charter agreement pave the way for more private equity investment in Nascar?
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