Nascar agrees official partnership with Straight Talk Wireless

Nascar has agreed an official partnership with wireless service provider Straight Talk Wireless.

Contract:

• The company becomes the official wireless partner of the stock car racing series on a multi-year deal
• It also becomes an official partner of Homestead-Miami Speedway, which includes the title sponsorship of this year’s playoff race
• Nascar and Straight Talk Wireless will also collaborate on ‘Nascar on Tour’ events at select Walmart parking lots

Context:

Straight Talk Wireless is only available at Walmart and, as part of this partnership, will have a presence at all Nascar-owned events, including the option to activate on site at select events and to create customised offers for fans.

‘Nascar on Tour’, which will take place between August and October, is designed to allow fans the opportunity to enjoy racing-themed experiences, giveaways, driver appearances, exclusive offers and more.

Comment:

“Straight Talk Wireless is such a recognisable brand and one that shares Nascar’s priorities in providing tremendous value for its customers and their families,” said Michelle Byron, Nascar’s executive vice president and chief partnership and licensing officer.

“We are thrilled to have Straight Talk Wireless join the Nascar family as an official partner, both at the league and track level.”

Coming next:

Nascar returns for its next round at Richmond Raceway on 11th August.

Go deeper:

• Nascar’s US$7.7bn TV deal: Why the annual value went up, who gets what, and the impact on fans
• The reluctant activist: How Bubba Wallace went from a kid racing cars to driving change in Nascar