Nascar signs four-year extension with Sportradar, expands deal to include sports betting

Nascar first partnered with Sportradar in 2015, expanded agreement to drive continued growth of betting in series.

Nascar has signed a four-year extension to its media data rights partnership with Sportradar, expanding the deal to include sports betting.

Confirmed:

  • Expanded agreement to drive continued growth of betting in the sport
  • Sportradar will continue to provide Nascar’s digital media partners with live timing and scoring data

Context:

Nascar first partnered with Sportradar in 2015, making it one of the first US leagues to sign on with the sports tech company. As the series’ official data partner, Sportradar will cover 97 races across all three national series: the Cup Series, the Xfinity Series and the Craftsman Truck Series.

Comment:

Joe Solosky, managing director of sports betting at Nascar, said: “Our partnership with Sportradar is foundational to our sports betting strategy from ensuring the integrity of our product to quickly providing authorised gaming operators and media partners with accurate, reliable data. Adding official betting data to the partnership will continue to catalyse Nascar’s rapid growth in the sports betting space and allow fans to further engage with the sport.”

Consequence:

Nascar continues its focus on sports betting, as this deal follows similar agreements with nVenue and FanDuel. Having first ventured into the world of sports betting in September 2020, this still represents new ground for the stock car racing series. A 51.5 per cent increase in the amount of money wagered in 2022 compared to the previous year highlights just how much of a growth opportunity this is.

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