Nascar has signed a sports betting and predictive data partnership with nVenue.
- nVenue will collaborate directly with the league to design and develop in-race odds for sportsbooks and operators
- In-race markets will include unique betting windows such as stage results, qualifying, pit-road betting opportunities and more
- Multi-year deal will leverage official live racetrack data, along with historical race data points, to generate predictions and odds
Nascar is striving to improve the fan experience and this move capitalises on the increasing popularity of sports betting across the US. Sportsbook revenue in the US hit a record US$7.5 billion in 2022, up 75 per cent from the 2021 total of US$4.29 billion, according to the American Gaming Association (AGA).
Joe Solosky, managing director of sports betting at Nascar, said: “This collaboration epitomises a shared vision to entertain fans and enhance the race viewing experience. We are thrilled to pair our racing product with expert technology like nVenue’s to bring micro-betting to Nascar fans going forward.”
There is no confirmation as to whether the deal starts with immediate effect, before this weekend’s regular-season finale on 26th August, or if it comes into effect at the start of the 2024 season.