Nascar signs Gen.G esports partnership

Esports organisation's creators to appear at select races throughout season.

Nascar has signed a partnership with esports organisation Gen.G.

Confirmed:

  • Gen.G first activated the partnership with Nascar on 8th July with The Pit Stop at the Rocket League Championship Series (RLCS) Boston Major
  • Partnership will also feature Gen.G Mobil 1 Racing creators ‘Dazerin’ and ‘Stanz’ attending select Nascar races this season

Context: The partnership bolsters Nascar’s commitment to the Rocket League community, where it has released the Nascar Fan Pass each year since 2021. Last year, Nascar hosted collegiate Rocket League tournaments at its tracks and sponsored the Nascar Rocket League 351.

Comment: Nick Rend, Nascar managing director, gaming and esports, said: “At Nascar, we believe gaming bridges the gap between the virtual and real world, fostering a deeper connection with our sport. Gen.G shares the belief that gaming is a connector. We are excited to continue our commitment to Rocket League with Gen.G by hosting The Pit Stop at RLCS Boston Major with them and Mobil 1. We also look forward to working with Gen.G to explore new opportunities for our fans to engage with Nascar and showcase the sport to new audiences.”

Coming next: It is not yet clear which races Nascar and Gen.G will collaborate on this season, but the stock car racing series has its next outing this weekend at the New Hampshire Motor Speedway on 16th July.

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