Trackhouse Racing and Red Bull have signed a primary partnership for the 2025 Nascar Cup Series season.
Contract:
- Red Bull will serve as Trackhouse’s official energy drink
- The company will run as the primary partner on Shane van Gisbergen’s car at five races
- It will also sponsor Connor Zilisch at his debut at the Circuit of The Americas (COTA)
Context:
This is the first time Red Bull has come back to the stock car racing series since exiting in 2011, though the company has existing relationships with both van Gisbergen and Zilisch. The former has been a Red Bull Athlete since 2016, carrying the brand in the Supercars Championship where he won three titles. Zilisch became a Red Bull Athlete in August 2024.
Comment:
“It’s an incredible chapter in the history of Trackhouse Racing to welcome Red Bull back to Nascar,” said Trackhouse founder and owner Justin Marks. “Red Bull is one of the most powerful brands in the world and it’s an honor for us to embark on a partnership with such an iconic company.
“Red Bull and Trackhouse share a passion for racing, stories, and memorable experiences. This is a huge win for our sport and a moment that will resonate with the millions of Nascar fans around the world.
“I’m thrilled for Connor, Shane, and every member of Trackhouse to partner with who I consider to be the greatest motorsport company in the world. We are more than honored to welcome Red Bull to the Trackhouse Racing family.”
Coming next:
Red Bull will run on van Gisbergen’s car at Las Vegas Motor Speedway (16th March), Sonoma Raceway (13th July), Iowa Speedway (3rd August), Daytona International Speedway (23rd August), and Kansas Speedway (28th September). Zilisch will carry the energy drink brand at COTA on 2nd March.
Go deeper:
- Nascar’s US$7.7bn TV deal: Why the annual value went up, who gets what, and the impact on fans
- What’s going on with Nascar’s charter system?
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