- Tickets cost US$10,000 for 1948 access at last weekend’s Daytona 500
- Nascar also rolls out fan-focused Rev House hospitality package
Nascar has launched a hospitality experience offering premium race weekend access for fans, partners and corporate guests.
‘Nascar Signature Experiences’ will have two variations – 1948 and Rev House. The former debuted at last weekend’s Daytona 500 and will feature at select races throughout the season, including the new San Diego race, the Coke Zero Sugar 400 and the championship finale at Homestead-Miami.
Tickets were available at the Daytona 500 for US$10,000, which is similar to what Formula One charges for its Paddock Club – although 1948 is a one-day experience compared to Paddock Club which is three days.
1948 offers private dining and a view of the start/finish line, as well as additional benefits like garage and pit road access, driver appearances and an official track lap.
Rev House will be a more fan-focused hospitality experience which offers inclusive food and drink and a live DJ, as well as pit road access and driver appearances.
“Nascar Signature Experiences represents the next evolution of the premium fan experience at Nascar race weekends,” said Michael Verlatti, vice president of the newly-created signature experience group.
“With 1948 and Rev House, we’re creating distinct environments that blend elevated service, curated culinary programs, and immersive storytelling. The goal is to bring fans and partners closer to the sport by delivering distinct, high-touch experiences that combine access, service, and energy in a way that is unmistakably Nascar.”
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