MotoGP has signed a multi-year partnership with technology company GoPro.
Confirmed:
- GoPro to be action camera partner of global motorcycling series
- Technology company will also title sponsor one Grand Prix in 2024
- Trackside branding to be featured throughout next season
Context:
As part of the agreement, content captured by GoPro cameras will be shared across MotoGP’s social media channels, as well as the MotoGP website. This will include a GoPro on-board lap preview of each track, with further features to be confirmed in the future.
Comment:
Marc Saurina, head of global commercial partnerships at Dorna Sports, said: “We’re very happy to welcome GoPro back to MotoGP! GoPro has grown to become a byword for adrenaline, quality, and action, and we very much share those values in our sport, so it makes a perfect partnership.
“We’re really looking forward to working with them again and bringing some fresh digital content to our fans around the world, as well as seeing the GoPro name trackside throughout much of the calendar and centre stage at a Grand Prix in 2024.”
Coming next:
The agreement is effective immediately, with this weekend’s race at the Circuit de Barcelona-Catalunya representing the first event for this deal. While the full 2024 calendar is yet to be announced, it has already been revealed that GoPro’s first full season back with MotoGP will begin in Qatar from 8th to 10th March.