Mercedes have announced a deal with Einhell that sees the power tolls and garden equipment manufacturer become the Formula One's 'official tool expert'.
The contract will commence on the first day of 2023, with the German company's tools will be provided to the Mercedes workshops in the factory and in the race garage.
Einhell branding will feature on the drivers' race suits, team uniform and the 2023 car. The partnership will be a central element to Einhell's 2023 TV marketing campaigns, with Toto Wolff featuring as the face of the campaign.
“We are delighted to partner with Einhell, who join us as our 'official tool expert',” said Toto Wolff, chief executive of the Mercedes Formula One team.
“They are consistently setting new standards in their industry with the constant development of their technology. By using Einhell's battery-powered tools and equipment, we benefit from the latest technology for maximum performance.”
Andreas Kroiss, chief executive of Einhell Germany, added: “Our success comes especially from our team spirit, our dynamism and a clear, bold goal in mind.
“As visionaries in the DIY industry, we think big. This is why the partnership with [the] Mercedes [Formula One team] is the strategic next step for us towards our goal of becoming an international market and technology leader in battery-powered tools for the home and garden.
“We are proud to support the most successful Formula One racing team of the past ten years with our battery-powered tools as 'official tool expert' and to demonstrate our cordless excellence under the most extreme conditions.
“By positioning our tools and equipment in the international Formula One landscape, we are pursuing our international expansion strategy, taking the Einhell brand to the next level. This partnership with [the] Mercedes [team] is therefore a perfect match.”