McLaren Racing has announced its partnership with Medallia will be extending to its Arrow McLaren SP IndyCar team from the beginning of the 2023 season.
The partnership, which initially launched in the lead-up to the 2021 Formula One United States Grand Prix, has provided the team with a suite of solutions to capture feedback from fans and employees. With this extension to Arrow McLaren SP, Medallia has partnerships with both the Formula One and IndyCar teams.
Medallia’s software-as-a-service (SaaS) platform, the Medallia Experience Cloud captures feedback created on daily interactions in person, with call centres, digital channels, over video and social media, as well as Internet of things (IoT) interactions. Applying proprietary artificial intelligence (AI) technology, Medallia creates personalised and predictive insights to drive action points.
The Medallia brand will be represented on all three Arrow McLaren SP Chevrolet cars and team uniforms through the full 2023 season.
“It’s fantastic to expand our partnership with Medallia to the Arrow McLaren SP team,” said Zak Brown, chief executive of McLaren Racing.
“Medallia’s leading platform has helped us gain a greater understanding of our fans and of our team in Formula One, helping us continue to enhance our accessibility and value as a brand.
“We’re excited to now extend this support to our growing IndyCar program in what is an exciting time for the team.”
Leslie Stretch, president and chief executive of Medallia, added: “Showcasing the Medallia brand within our customer brand networks with Formula One has been hugely successful for our international business.
“IndyCar provides one of the biggest opportunities to replicate this success in the United States, and I can't think of a better partner to do this with than Arrow McLaren SP.”