McLaren Racing has agreed an expanded partnership with luggage company Tumi.
Contract:
- Tumi becomes luggage partner of McLaren’s Extreme E and esports teams for 2024 and beyond
- An ‘Extreme’ capsule collection will be launched in March
Context:
Tumi has been the official luggage partner of the McLaren Formula One team and McLaren Automotive since 2019. The new collection will include three new waterproof and lightweight products: the Terrain Backpack, Throttle Duffel and Rally Sling.
Comment:
Louise McEwen, executive director, brand and marketing, at McLaren Racing, said: “We are delighted to expand our partnership with Tumi, built on a genuine passion for craft and high attention to detail, and can’t wait for our fans to see these two exciting new ranges as we expand into our Extreme E and esports series.”
Coming next:
The Formula One season gets underway this weekend with the Bahrain Grand Prix from 29th February to 2nd March. The Extreme E season, which began in Saudi Arabia in mid-February, returns for its second round at a yet-to-be-determined venue in July.
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