ITV pulls coverage of MotoGP’s British race

Free-to-air broadcaster has rights to broadcast two live races per season.
  • ITV will now broadcast the season-ending race in Valencia
  • Silverstone dropped to avoid clashes with Community Shield and Women’s World Cup

Free-to-air (FTA) broadcaster ITV has pulled its coverage of the upcoming MotoGP British Grand Prix.

Following reports the race would no longer air as planned, MotoGP confirmed to BlackBook Motorsport that the coverage is no longer going ahead.

The collective decision was taken in order to maximise the exposure of the sport, due to clashes that weekend with soccer’s Community Shield and Women’s World Cup on the same weekend.

Under the existing sub-licensing agreement, ITV broadcasts highlights of all races on ITV4, plus two live races per season. A press release issued earlier this summer indicated that ITV would simulcast the rounds in Mugello and Silverstone.

This would have been the third consecutive year that the British round has aired on FTA television, but this year it will only be available through pay-TV network TNT Sports.

The second race in the sublicensing deal will now be the season-ending race in Valencia on 26th November, although this will clash with Formula One’s Abu Dhabi Grand Prix.

This decision comes at a time when the visibility of MotoGP in the UK has never been worse, most notably with a record-low attendance at last year’s race at Silverstone.

MotoGP would regularly average one million viewers on BBC Two in 2013. The series’ return to FTA on ITV in 2021 only saw a peak audience of 472,000 tune in. At 277,470 viewers, the average audience was just over a fifth of what it was in 2013.

TNT Sports holds the exclusive rights to MotoGP until 2024.

Share

Related content