IndyCar signs sponsorship deal with Advance Auto Parts

PPG also signs title sponsorship deal with Texas Motor Speedway.

The IndyCar US open-wheel series has signed a multi-year deal with Advance Auto Parts to sponsor the checkered flag, while PPG has signed a title sponsorship deal with Texas Motor Speedway.


  • Advance also becomes automotive aftermarket retail partner of IndyCar and Indianapolis Motor Speedway (IMS)
  • Advance’s marks will be displayed on the iconic IMS Scoring Pylon and other digital boards during signature events
  • The brand will also will team up with IndyCar on a unique social content series 
  • The length of PPG's deal with Texas Motor Speedway has not been confirmed, but the race will be known as the PPG 375
  • PPG will get significant brand visibility and hospitality opportunities

Context: Advance is one the biggest auto parts brands in the US and brought in US$11 billion in revenue last year, up one per cent year-over-year (YoY). PPG is another endemic auto brand looking to leverage IndyCar's motorsport fanbase.  

Coming next: The IndyCar season starts on the Streets of St. Petersburg on 5th March, before PPG adorns the second race of the season at Texas Motor Speedway on 2nd April

Go deeper:


Related content