IndyCar and IMS extend Molson Coors sponsorship deal

Multi-year extension continues partnership that began back in 1977.
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IndyCar and the Indianapolis Motor Speedway (IMS) have signed a multi-year extension of their partnership with brewing giant Molson Coors.

Confirmed:

  • Molson Coors will continue as the official beer of IndyCar and the Indianapolis 500
  • This deal also covers the Brickyard Weekend and Indianapolis Motor Speedway (IMS)
  • Sponsorship of Miller Lite Carb Day will continue, while the brand expands its title sponsorship of the Coors Light Snake Pit

Context:

The extension of the partnership between IMS and Molson Coors continues a bond that started in 1977 when Miller Brewing Company first sponsored the Indianapolis 500 Pit Stop Challenge. Miller’s first involvement at the Indianapolis 500 came in 1973, when Miller High Life sponsored the car driven by Jim Hurtubise.

Comment:

Mark Miles, president and chief executive of Penske Entertainment, said: “We are delighted to see Molson Coors continue this decade-long relationship with IndyCar.

“The momentum and growth of the NTT IndyCar Series is due, in part, to valuable partnerships and activations with iconic brands. It is gratifying to begin 2024 with this terrific news, and we look forward to continuing our upward trajectory with Molson Coors for many years to come.”

Coming next:

The 2024 IndyCar Series season begins on 10th March with the Firestone Grand Prix of St Petersburg.

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