Haas F1 team expands Oakberry partnership

Brand becomes US team's first official açaí partner.

The Haas Formula One team have expanded their existing partnership with açaí brand Oakberry.


  • Brand gets positioning on inside front wing end plates, as well as reserve driver Pietro Fittipaldi's race suit
  • Oakberry is planning experiential events for fans at one of the upcoming US races

Context: Oakberry first signed a sponsorship deal with Haas towards the end of the 2022 season, but this extension promotes the brand to official açaí partner of the American team.

Comment: Günther Steiner, team principal of Haas, said: “Oakberry were on the car at the São Paulo Grand Prix last year and we enjoyed being a part of their activations locally that weekend celebrating their Brazilian origins. To have their continued support moving forward in 2023 shows the strength of our relationship and obviously there are a great many opportunities ahead to promote Oakberry as they continue to grow internationally.”

Coming next: The first potential venue for Oakberry's planned fan activation would be the Miami Grand Prix on 7th May. The other two options would be the US Grand Prix on 22nd October and the Las Vegas Grand Prix on 18th November.

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