Haas F1 team pen multi-year deal with Orion180

Partnership to focus on marquee races in US.
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The Haas Formula One team have agreed a multi-year partnership with US-based insurance firm Orion180.

Contract:

  • Partnership to kick off from this weekend’s United States Grand Prix
  • Company logo to feature on the team car, driver overalls and team kit from 2025

Context:

Throughout the partnership, Orion180 will engage in cross-team collaborations and events, and various activations in marquee races across the US. There are currently three Formula One races in the US: Austin, Las Vegas, and Miami.

This follows the team’s partnership with Toyota Gazoo Racing, marking the return of the Japanese motor giant to Formula One for the first time since 2009.

Comment:

“I’m delighted to welcome Orion180, one of the fastest-growing and innovative US insurers, as the latest long-term partner of MoneyGram Haas F1 Team,” said Ayao Komatsu, team principal at the Haas Formula One team.

“Orion180 understands the value of charting a different course to compete with the top incumbents, something we fully understand competing at the pinnacle of motorsport. We welcome their trust in how we are evolving and look forward to delivering great value to them throughout our partnership.”

Coming next:

Formula One returns to action after a four-week break this weekend at the Circuit of The Americas. The United States Grand Prix takes place from 18th to 20th October.

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