Haas F1 team pens MGM Resorts International deal

US entertainment company's four-race deal includes Grands Prix in Austin and Las Vegas.

The Haas Formula One team has signed a four-race sponsorship deal with MGM Resorts International.

Confirmed:

  • Partnership debuted at last weekend’s Monaco Grand Prix
  • Branding to be visible on the steering wheel during races in Singapore, Austin and Las Vegas
  • MGM Resorts will also appear in the team’s promotional content throughout the season
  • Exclusive activations at select MGM properties, including team and driver meet-and-greets and garage tours, are planned

Context: MGM Resorts International joins a list of American brands partnering with their home Formula One team, including title sponsor MoneyGram, Chipotle and TravisMathew, with Palm Angels and Oakberry also having a presence in the US.

Comment: Günther Steiner, team principal of the Haas Formula One team, said: “We're naturally very excited as a team to be utilising MGM Resorts International properties throughout the Las Vegas event. The team at MGM Resorts has been fantastic to work with, and I think they're pretty enthusiastic to be partnering together with America’s only Formula One team at such a headline event for the city.”

Coming next: The partnership is expected to enhance the fan experience at the Las Vegas Grand Prix. Haas and MGM Resorts International will work together on fan-focused events and activities.

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