Haas F1 agree multi-year deal with Play’n Go

Online slots provider to deliver entertainment offering to fans.

The Haas Formula One team have signed a multi-year agreement with online slots provider Play'n Go.

Confirmed:

  • Play'n Go branding will be visible on the side of the team’s car and the driver race suits
  • Partnership to be activated at this weekend’s Las Vegas Grand Prix

Context:

The company claims it is committed to promoting a regulated gaming industry that is built around fun and entertainment, while its games regularly attract more than 1.5 million unique players and over a quarter of a billion rounds every day. Play'n Go becomes the latest US brand to sign on with Haas, following the likes of title sponsor MoneyGram.

Comment:

Guenther Steiner, team principal of Haas Formula One team, said: “We’re delighted to be working with Play’n Go, a global leader in the gaming industry. The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a true global player, who are leading the way in the expansion of the gaming sector right here in America too.

“I’m certain we’ll be able to showcase the excitement of Formula One to legions of new fans, both here at home and internationally through this partnership. Our collaboration is a long term one and I’m really looking forward to building a powerful proposition together over the course of the next few years.”

Coming next:

The Las Vegas Grand Prix gets underway this weekend at 10pm local time on 18th November, although this translates as 6am GMT on the morning of 19th November.

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