Formula E: Nio 333 sign three-year deal with ZeroNox

Starting in 2024, ZeroNox is targeting increased brand awareness and future commercial opportunities.

Formula E’s Nio 333 Racing have signed a three-year sponsorship deal with ZeroNox.


  • Branding to be visible on the team’s cars, race overalls, team apparel, and other team environment items 
  • ZeroNox to benefit from increased brand awareness, technical synergies and potential collaborations across the Formula E ecosystem

Context: ZeroNox is a provider of sustainable, off-highway vehicle electrification, and the hope is this partnership can open up new avenues for the company. In a statement, co-founder Robert Cruess stated the intention is to bring “off-highway electrification [to] new areas of mobility in the future”.

Comment: Alex Hui, team principal of Nio 333, said: “We are excited to collaborate with and support ZeroNox as they enter this dynamic partnership with the Nio 333 Racing team. As a leader in the off-highway electrification space with a commitment to bringing clean technology around the world, ZeroNox brings invaluable industry leadership, electrification product expertise, and a unique vision for sustainability to the Formula E ecosystem. With ZeroNox’s partnership and support, we are confident about being able to move forward and accelerate adoption of electric mobility globally.”

Coming next: The deal commences for Formula E’s 2024 season, set to kick off in Mexico City on 13th January, but Nio 333 will explore other potential future developments over the course of the deal.

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