Formula E: Jaguar agree partnership with Google Cloud for 2024/25 season

The Jaguar Formula E team have agreed a technical partnership with Google Cloud starting next season.

Contract:

• Google Cloud becomes the official cloud partner of the Grove-based team
• The outfit will use the the company’s AI and technologies to improve performance on and off track

Context:

Jaguar have followed the lead of Formula E, which signed a multi-year deal with Google Cloud in March. The company worked with the all-electric series on the GenBeta race car development programme, which resulted in a new indoor land speed Guinness World Record of 218.7km/h.

With Jaguar, Google Cloud will be able optimise real‑time captured car performance data from the car to ensure engineers can make live decisions, putting the team in the best position to be competitive.

Comment:

James Barclay, team principal of the Jaguar Formula E team, said: “It’s fantastic to welcome Google Cloud as our official cloud partner for next season. This collaboration represents a significant step forward for Jaguar TCS Racing as we continue to push the boundaries of innovation in electric motorsport.

“Google Cloud’s expertise in AI and cloud technology is unparalleled, and we are eager to integrate their solutions to drive our performance to new heights. With just days until the finale of what has been an incredibly competitive season, we look forward to the journey ahead with Google Cloud.”

Coming next:

This weekend is the final race of the 2023/24 Formula E season, taking place at the ExCeL in London from 19th to 21st July.

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