The International Automobile Federation (FIA) has appointed Luke Skipper to its newly-created role of director of communications and public affairs.
Set to start at the governing body in October, the Canadian is tasked with delivering a proactive communications and public affairs strategy. He will work closely with the governing body to ensure the FIA is the global voice of mobility and motorsport.
Joining from his role as director of public affairs at the Weber Shandwick agency, Skipper will also lead an expanding team to drive inclusive growth through social media and digital engagement, as well as enhancing the FIA's lobbying capability.
“This is a pivotal moment for the FIA as we bring our public affairs and communications functions together,” said Mohammed Ben Sulayem, president of the FIA.
“Luke will be joining our team in this newly created role where he will help deliver our ambitious manifesto of growth and reform. His insight and experience will be a valued asset to our members and the federation.”
Skipper added: “I am thrilled to be joining the FIA at such an exciting time for motorsport and mobility.
“I am looking forward to working with the president, clubs, and all stakeholders to deliver a communications and public affairs strategy that drives the FIA forward in an inclusive and sustainable way.”