The International Automobile Federation (FIA), motorsport’s global governing body, has named AlphaTauri as its official clothing partner.
Contract:
- Pair sign three-year deal
- AlphaTauri to equip all FIA staff with clothing and accessories
- Red Bull-owned fashion brand will also be the official partner of the FIA Prize Giving Ceremony
Context:
AlphaTauri becomes the FIA’s first official clothing partner, marking a return to motorsport for the brand after Red Bull Racing’s sister team was rebranded to the Visa Cash App RB Formula One Team. The racing outfit was billed as Scuderia AlphaTauri from the 2020 to 2023 Formula One seasons.
Comment:
Mohammed Ben Sulayem, FIA president, said: “The FIA has always been a pioneer in leveraging technology and innovation to enhance the world of motorsport. Our staff work tirelessly behind the scenes to ensure the safety and success of motorsport events worldwide. This partnership with AlphaTauri enables us to bring comfort and style to our FIA clothing range. AlphaTauri’s innovative approach and dedication to fashion make them the perfect partner.”
Coming next:
The renamed Visa Cash App RB Formula One Team will debut at the Bahrain Grand Prix, which takes place from 29th February to 2nd March.
Go deeper:
- AlphaTauri rebrands as Visa Cash App RB F1 team in new title sponsorship deal
- Tim Goss becomes third senior FIA official to step down
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