Ferrari renews F1 partnership with Puma

German brand retains licensing agreement, while also supplying team and racewear products.

Ferrari have agreed a multi-year extension to their Formula One partnership with Puma.

Confirmed:

  • German brand to continue as licensing partner and supplier of team and racewear
  • Puma will also enjoy greater visibility as a premium partner from next season

Context:

This extension continues a long-running partnership that began in 2005, and it also follows the recent agreement between Formula One and Puma that will see the brand produce licensed apparel, footwear, and accessories.

Comment:

Benedetto Vigna, chief executive of Ferrari, said: “Our longstanding journey with Puma is a testament to an enduring trust and synergy to continue to embrace new opportunities together. As leaders in our respective fields, we are ready to support each other, demonstrating an unwavering commitment to offer increasingly engaging experiences for our tifosi and brand lovers.”

Coming next:

Having triumphed at last weekend’s Singapore Grand Prix, Ferrari will look to continue their resurgence at this weekend’s Japanese Grand Prix.

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