Whispering Angel latest LVMH addition to F1 sponsorship portfolio

Formula One has announced LVMH-owned Whispering Angel as the official rosé of the series.

Confirmed:

• Partnership covers ‘the remainder of the season’
• Whispering Angel products to be served in hospitality spaces at Grands Prix in Great Britain, Belgium, Hungary, the Netherlands, Italy, Singapore, US, Mexico City, Sao Paulo and Las Vegas

Context:

It is unclear whether Whispering Angel’s inclusion will run for the entirety of LVMH’s ten-year deal with Formula One. However, the brand has formed part of the series’ hospitality offering for many years, so an official partnership was a natural step as part of the LVMH’s wider tie-up with the championship.

Whispering Angel is the third alcohol brand to be incorporated into the deal, joining Moët Hennessy and Belvedere, the latter of which was the first brand to be included that was not part of the original announcement.

Comment:

Emily Prazer, chief commercial officer of Formula One, said: “This season we have already seen Whispering Angel integrate seamlessly into our exclusive hospitality areas, and together we will deliver moments that further define Formula One as the standard bearer for luxury in sport and entertainment.”

Coming next:

Whispering Angel will have its first race as an official Formula One partner at the Canadian Grand Prix from 13th to 15th June.

Go deeper:

• Breaking down F1’s sponsorship portfolio ahead of the 2025 season
• F1 turns 75: The key milestones that turned the global motorsport series into a commercial giant