F1 and Viaplay agree strategic partnership in the Netherlands

Viaplay customers will be able to access F1 TV Pro as part of their subscription.

Formula One and Viaplay Group have agreed a strategic partnership in the Netherlands.

Confirmed:

  • Viaplay subscribers will be able to access F1 TV Pro
  • The agreement comes into effect for the 2024 season
  • F1 TV Pro will remain available as a standalone product

Context:

Viaplay is in its second season of broadcasting Formula One in the Netherlands, with the Nent-owned platform also having a content partnership with Dutch driver Max Verstappen. The streaming service also recently confirmed plans to exit the UK in order to focus on its core markets in the Nordics and the Netherlands.

Comment:

Ian Holmes, director of media rights and content creation at Formula One, said: “We’re very excited to bring F1 TV Pro to even more fans in the Netherlands thanks to this innovative partnership, which represents a new model for us in the territory. Viaplay subscribers will now be able to complement their existing high-quality F1 experience with F1 TV Pro’s exciting features and vast content library.”

Coming next:

It has long been assumed that F1 TV Pro will begin to be rolled out as part of broadcast packages, even in countries where it is already available as this deal has proved. Where broadcasters hold exclusive rights, like the UK, F1 TV Pro continues to be unavailable, but Holmes previously told BlackBook Motorsport that “a flexible, hybrid approach [could] become more likely”.

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