Formula One fans from Britain are nearly twice as likely to be aware of sponsors operating in their chosen sport compared to the country’s general population, according to a study by YouGov.
Confirmed:
- 43 per cent of Formula One fans take notice of the brands that sponsor the sporting events they watch
- This compares to more than a third (34 per cent) of motorsport fans and 27 per cent of the general public
- Formula One fans are also more likely to support their teams by buying products from sponsors (29 per cent) compared to the general public (17 per cent)
Context:
Coming next:
Formula One's next round is the Hungarian Grand Prix at the Hungaroring, taking place from 19th to 21st July.
Go deeper:
- The comeback trail: How Williams’ new commercial strategy is winning over sponsors
- Heineken, Peroni and Estrella Galicia: The rise of non-alcoholic beer sponsorships in F1
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