- UK & Ireland average viewership increased 60% since 2019
- 1.7m of total 4.3m new viewers on Sky UK & Ireland are women
- Since 2021, Germany and Italy average viewership rose 24% and 21% respectively
Formula One has announced a multi-year extension of its multi-territory broadcast partnership with pay-TV network Sky.
Sky will remain the exclusive home of Formula One in the UK and Ireland until 2029, while it will also continue to show the global motorsport series in Germany and Italy until 2027 with greater exclusivity.
All race weekends will be exclusively live on Sky across the three markets, with the respective home races of each country also being broadcast on free-to-air (FTA) television.
Since the exclusive deal in the UK began in 2019, average viewership is up 60 per cent, with figures hitting 1.7 million for the 2022 season.
Of the 4.3 million new viewers to have switched on Sky Sports F1 since 2019, 1.7 million were women.
Furthermore, four of the five most watched races in Sky Sports F1 history have taken place this season.
Sky Italy has also seen average viewership rise 20 per cent compared to 2021, with 1.5 million watching so far this season.
2022 is set to be Sky Germany’s most successful season yet with a 24 per cent increase in viewers compared to 2021. Half of new viewers are under the age of 35 and 40 per cent of new viewers are women.
“We are incredibly proud of our long-term partnership with Sky, and we are delighted to announce that we will continue working together until 2029, a very important commitment from Sky,” said Stefano Domenicali, president and chief executive of Formula One.
“Since the beginning of our relationship in 2012 we have both strived to bring the excitement, emotion, and drama of Formula One to our traditional fans while engaging new and more diverse audiences.
“Formula One has seen huge growth in recent years, and I can’t think of a better partner to continue to reach our fans with dedicated, expert and in-depth coverage.
“Sky not only brings fans live coverage but a range of behind-the-scenes access and content that brings Formula One to life. We are hugely excited about the future of the partnership and the journey of Formula One.”
Stephen van Rooyen, executive vice president and chief executive of Sky UK & Europe, added: “Formula One continues to break records on Sky, with millions more watching than ever before across our markets, driven by new younger and female fans which is fantastic for the sport.
“More than 80 countries will continue to enjoy our world class analysis and content of one of the most exhilarating sports in the world.”