F1 and MSC Cruises to launch hospitality package for Abu Dhabi GP

MSC Virtuosa to be docked at Abu Dhabi Cruise Terminal for duration of weekend.

Formula One and MSC Cruises have launched a hospitality package for the season-ending Abu Dhabi Grand Prix.

Confirmed:

  • MSC Virtuosa to be docked at Abu Dhabi Cruise Terminal from 23rd to 27th November
  • Fans can purchase packages ranging from cabin-only tickets to the full Formula One experience, including a pit lane walk and a guided track tour
  • If buying in groups of two or more, the cheapest ticket is UK£730 (US$887) per person, rising to UK£3,580 (US$4,676) per person for the most exclusive package
  • Single tickets are available for between UK£1,100 (US$1,336) and UK£7,160 (US$8,696)

Context: MSC Cruises recently secured the rights to show Formula One on its cruises as part of a three-year deal the IMG agency signed with the series for its Sport 24 and Sport 24 Extra channels. The emphasis on the exclusivity of these packages is likely a reaction to the whirlwind surrounding the Las Vegas Grand Prix, which precedes this race, with reports of hospitality packages going for as much as US$5 million.

Comment: Stefano Domenicali, president and chief executive of Formula One, said: “We are thrilled to join forces with MSC Cruises and bring fans a unique and unparalleled hospitality experience during the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2023.

“With luxurious accommodations, exclusive insider access, and the convenience of all-in-one race packages, we’re confident that this partnership will make the race weekend truly unforgettable.”

Coming next: Formula One returns for its second race of the season this weekend in Jeddah. The Saudi Arabian Grand Prix takes place on 19th March.

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