The McLaren Formula One team have announced new partnerships with Ecolab and Dropbox.
Contracts:
- Ecolab announced as official partner of McLaren on multi-year deal
- Partnership to focus on supporting team’s sustainability mission and goal towards achieving net zero emissions
- McLaren also name Dropbox as an official technology partner, also on a multi-year contract
- Celsius becomes the official energy racing drink of Ferrari
- The Financial Times (FT) becomes a strategic partner of Aston Martin, with the publication to host key clients at races and create exclusive activations
- Aston Martin also names Regent Seven Seas Cruises as their official global cruise line partner
Context:
McLaren Racing is working towards decarbonising its Formula One logistics and operations, with the target of reaching net zero by 2040. Ecolab will support the team’s development of a sustainable aviation fuel (SAF) programme, which will move the outfit forward towards achieving those eco goals.
Comment:
“We are delighted to welcome Ecolab to the McLaren Racing family, and this is a partnership built on shared goals,” said Zak Brown, McLaren Racing chief executive.
“The early adoption of sustainable aviation fuel is a great step forward in our efforts to take positive climate action and this collaboration will enable us to explore credible options to reduce the emissions from our race logistics.”
Coming next:
Aston Martin will be the first of the trio to launch their car for the 2024 season on 12th February, with Ferrari and McLaren following on 13th and 14th February, respectively.