F1 renews multi-year licensing partnership with Alpine Hearing Protection

Formula One has renewed its multi-year licensing partnership with Alpine Hearing Protection.

Contract:

• Company will continue to produce Formula One-licensed products for fans to purchase at track or online
• The range includes ear defenders for adults and children, and Bluetooth-enabled versions to allow fans to tune into commentary at Grands Prix

Context:

The health and safety products are also a key part of the ‘Grid Kids’ uniform that is worn during the pre-race ceremony on the track as drivers come together for the national anthem.

Comment:

Collette Gangemi, director of gaming and licensing at Formula One, said: “Attending a Grand Prix is unforgettable, and the noise of the cars and the atmosphere are what make it so special.

“We want fans of all ages to enjoy the spectacle of an F1 event, and Alpine Hearing Protection products provide commentary during the live sessions to enhance the viewing experience even further.”

Coming next:

Formula One returns for its next race for the Canadian Grand Prix at the Circuit Gilles Villeneuve from 7th to 9th June.

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