F1 extends licensing deal with Automobilist

Automotive art manufacturer produces series-themed artwork.

Formula One has signed a multi-year extension automotive art manufacturer Automobilist.

Contract:

  • This year's collection to feature a wider range of posters, prints and limited edition pieces
  • Available to fans for purchase through the F1 Print Store and at pop-up stores at a number of Grands Prix
  • Teams now available in prints from the first Grand Prix to date, delivering to fans in 75 countries

Context: As part of its contract with Formula One, Automobilist has released commemorative artwork honouring milestones like the 1,000th Grand Prix and the 70th anniversary of the series.

Comment: Oli Boden, head of licensing and gaming at Formula One, said: “Since 2019, Formula One has combined its passion for racing with Automobilist’s innovative and creative designs to offer fans the highest standard of limited editions prints and posters. This new deal will continue to capture the sport’s iconic moments, circuits, drivers and races in a unique and artistic manner and give fans a bespoke piece of F1 history that they can enjoy from the comfort of their homes.”

Coming next: Formula One returns at the Saudi Arabian Grand Prix on 19th March.

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