Las Vegas GP signs event deal with Virgin Hotels

Partnership covers title sponsorship of East Harmon Zone.

The Formula One Las Vegas Grand Prix has signed an event partner deal with Virgin Hotels.

Confirmed:

  • Virgin Hotels to be title sponsor of East Harmon Zone, with live entertainment and fan activations
  • The hotel will offer room and ticket packages for the race

Context: The East Harmon Zone of the circuit encompasses a section of the start/finish straight and the first two corners. Seats in this area also boast a behind-the-scenes view of the pit lane and team garages.

Comment: Emily Prazer, chief commercial officer of the Las Vegas Grand Prix, said: “Given its proximity to the East Harmon Zone, we couldn’t pass up the opportunity to partner with Virgin Hotels Las Vegas to curate programming and build an energetic environment for our fans in the East Harmon Zone. The talented team at Virgin Hotels Las Vegas are experts in creating memorable moments, and together, we will create the ultimate fan experience.”

Coming next: The Las Vegas Grand Prix makes its debut as the penultimate race of this season on 18th November.

Go deeper:

Share

Related content