The Ferrari Formula One team have agreed extensions with Bang & Olufsen and Ceva Logistics, while Alpine have renewed their partnership with Shamir.
Contract:
- Bang & Olufsen agrees extension with Maranello-based team
- Ferrari and Ceva Logistics extend partnership to GT races and Ferrari Challenge events
- Alpine sign multi-year renewal to long-term relationship with Shamir
Context:
Ferrari agreed deals with Ceva Logistics and Bang & Olufsen in 2022 and 2023, respectively. The lengths of these latest extensions were not disclosed.
Ceva Logistics will continue as the team’s logistics partner, while Bang & Olufsen will carry on collaborating with the Italian outfit on new products ‘in the coming years’.
Shamir, a subsidiary of the EssilorLuxottica Group, is retained as Alpine’s optical performance partner after four years of working together.
Comment:
“The hectic pace [of Formula One] means it is vital for Scuderia Ferrari to be able to count on a world-class logistics partner like Ceva Logistics, as it guarantees an on-time and precise service,” said Lorenzo Giorgetti, chief racing revenue officer at Ferrari.
“With an excellent partner like Bang & Olufsen, we can continue to offer our guests at the Grands Prix a first-rate immersive experience […] I am confident that, in the coming years, we will make the most of the renewal of our partnership by creating opportunities that will benefit both companies.”
David Gendry, chief commercial officer of Alpine, said: “We are thrilled to extend our collaboration with Shamir, a partner that shares our dedication to pushing the boundaries of technology.
“We look forward to continuing our work towards visual excellence and introduce more state-of-the-art solutions with the work we are doing with Shamir.”
Coming next:
Ahead of the opening race weekend of the season in Sakhir, Bahrain – taking place from 29th February to 2nd March – Alpine will reveal their 2024 challenger on 7th February, before Ferrari unveil their entry on 13th February.