F1 extends Liqui Moly partnership until 2026

Brand will continue to have physical and virtual trackside signage at select race events.

Formula One has extended its partnership with Liqui Moly until 2026.

Confirmed:

  • Liqui Moly will continue to have physical and virtual trackside signage at select race events
  • Oil and lubricant brand will also get the chance to host customer guest experiences around race weekends

Context:

Liqui Moly has been an official partner of Formula One since 2019, most recently signing a one-year extension ahead of the 2023 season. This is the third extension of a now-five-year partnership.

Comment:

Jonny Haworth, director of commercial partnerships at Formula One, said: “This new multi-year deal is the culmination of years of strong collaboration between two long-standing partners. We look forward to continuing our work with Liqui Moly to further integrate the brand into the special F1 fan experience and continue our mission to create the world’s greatest sporting and entertainment spectacle for our fans.”

Coming next:

Formula One returns from its summer break this weekend for the Dutch Grand Prix from 25th to 27th August.

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