Formula One has signed a multi-year deal with FanDuel to serve as the series’ betting operator in the US.
Key details:
- The partnership marks the first time Formula One will work with a betting operator in the United States
- FanDuel’s 17 million users in North America will be able to access real-time insights and betting context throughout each race weekend
- Gaming firm’s content will be integrated into Formula One’s age-gated betting guide and editorial material across its website and app
Context:
Until this season, betting was largely an untapped market for Formula One, which accounted for just 0.4 per cent of the US$133 billion wagered globally on sports gambling during 2025. Now the series is keen to maximise a potential new revenue stream, first with a partnership with Betway and now with FanDuel, opening the door the lucrative American market. Indeed, US sorts betting revenues increased by 25.4 per cent in 2024 to a new record of US$13.71 billion, according to the American Gaming Association (AGA).
Comment:
“We’re delighted to welcome FanDuel as our new Official Betting Operator in the United States and Canada – markets that continue to increase their love and engagement with Formula One,” said Jonny Haworth, director fo commercial partnerships at Formula One.
“As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market. With tens of millions of fans across the country, FanDuel is yet another avenue that eligible fans can enjoy and experience the thrill of Formula One.”
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