F1’s Australian GP announces return of Rolex as title sponsor

Luxury watch brand previously sponsored the race at Albert Park between 2013 and 2020.
  • 2022 Australian GP was sponsored by Heineken
  • Race staying on F1 calendar until 2035

The Formula One Australian Grand Prix has announced the return of Rolex as title sponsor for next season's race.

The Swiss watchmaker was previously title sponsor between 2013 and 2020, and currently holds the position of global partner, official timekeeper and official timepiece of Formula One.

After two years off the calendar due to the Covid-19 pandemic, the Australian Grand Prix returned this season sponsored by Heineken, which was recently announced as the first title sponsor for next season's inaugural Las Vegas Grand Prix.

The length of the title sponsorship deal is unclear, but the Australian Grand Prix recently announced a ten-year deal to remain on the Formula One calendar until 2035.

“Given the brand’s previous eight-year partnership with the Australian Grand Prix, we’re thrilled to welcome Rolex back as title partner for the Formula One Australian Grand Prix in 2023,” said Andrew Westacott, chief executive of Australian Grand Prix Corporation.

“Rolex has long been synonymous with Formula One, and we look forward to partnering with such an iconic brand to create incredible experiences at Albert Park.

“After an outstanding return in 2022, we’re set for an even better world-class event in 2023. Fans will be treated to four days of the very best in motorsport, entertainment and hospitality, and we can’t wait to welcome them back to the Albert Park Grand Prix Circuit.”

The 2023 event forms part of Formula One's record-breaking 24 races next season and will take place from 30th March to 2nd April.


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