Formula One
Formula One has announced its third F1 Arcade location will be at Boston Seaport, the first venue in the US.
Contract:
- The venue is planned to open in early 2024
- Facility set to cover 16,000 square feet and have 69 racing simulators
- Formula One is targeting 20 permanent venues in the US over the next five years
Context: The flagship venue in London, which opened in November last year, has already received over 100,000 visitors. With the US now being the leading market for followers on the series’ social media channels, overtaking the United Kingdom and Brazil with a year-over-year increase of 45 per cent, Formula One’s focus will be to consolidate this audience.
Comment: Stefano Domenicali, president and chief executive of Formula One, said: “Formula One is enjoying significant growth globally, and we are constantly innovating to ensure that we are bringing the highest quality of sport and entertainment to new and diverse audiences.
“F1 Arcade does exactly this by putting our fans behind the wheel of bespoke racing simulators, so they can feel the thrill of an F1 car first hand, coupled with a premium hospitality offering to match our world-renowned paddock.
“The success of the London venue so far has been incredible, and we are excited to see the F1 Arcade project continue to grow as it hits the US, starting in Boston.”
Coming next: Formula One returns to action next weekend with the Emilia Romagna Grand Prix from 19th to 21st May.