All-electric off-road SUV championship Extreme E will broadcast the remainder of its 2023 season on global streaming platform Recast.
Contract:
- Extreme E to be available in more than 100 countries thanks to this partnership
- Instead of subscriptions, platform offers content to users through microtransactions
Context: Recast takes an innovative to monetising live content, with an in-platform currency called ‘Cast Credits’ required to watch streams. This means users only pay for what they watch, and content is priced from 1p per minute. According to the streaming platform, 85 per cent of the revenue generated goes directly to the publishers.
Comment: Ali Russell, chief marketing officer at Extreme E, said: “The innovative approach that Recast takes to content distribution aligns perfectly with our own mission to use motorsport as a platform to raise awareness of climate change issues and inspire positive action.
“Through this partnership, we will be able to reach fans in over 100 countries around the world, giving them unprecedented access to our exciting and groundbreaking racing format.”
Coming next: Extreme E returns for its second event of the season in Dumfries and Galloway, Scotland, for a double-header race from 13th to 14th May.