Extreme E would ‘dearly like race in North America’, says MD Ali Russell

Sport for purpose championship also looking at potential Asia expansion.
  • September race to be held in either Brazil or the US
  • Series also interested in expanding in Asia

Extreme E’s managing director Ali Russell has revealed the all-electric off-road SUV racing series “would dearly like to have a race in North America”.

The series has an unconfirmed event in mid-September that will either be hosted in Brazil or the US, but Russell has made clear the series’ desires on where it should expand next.

“We've got a very strong relationship with Fox Sports in the United States, we would dearly like to have a race in North America,” he told BlackBook Motorsport. “Whether that's Canada or the US, I think having a race there would would create entrance for the brand and a really real digestible way.”

“We've got two of the strongest US teams with Andretti and Ganassi, so I think that sort of move to having more [of a] North American presence, [that’s] something that we're certainly looking at.”

Whether this will come to fruition this season remains to be seen, but Extreme E has a closer relationship with the Amazon XPrix in Brazil, an event that was almost staged in 2021 before being curtailed by the Covid pandemic.

The championship is also already established in South America through its race in Chile, which is being held for the second time this year. Uruguay also hosted an event in 2022.

Extreme E’s vision is certainly not limited to North America, though. Finding a balance between its goals is one of the main challenges facing Ali Russell as he navigates his new role as managing director.

“At the same time, we would like to grow in in Asia, but it makes it very difficult to do both because we're operating with [the St. Helena],” he explained. “That invariably means we need to make choices. So I think we're certainly looking at how do we take the race and alternative years to Asia and the Americas.”

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