Extreme E delivers UK£31m economic boost to Scotland

YouGov Sport report covers analysis of attendee and organisational spend.

All-electric off-road SUV championship Extreme E’s Hydro X Prix in Scotland delivered a UK£31.06 million (US$39.5 million) economic boost to the local economy, according to a YouGov Sport report.

Confirmed:

  • Extreme E partnered with the Nith District Salmon Fishery Board to reverse the impact of climate change
  • Series worked with Vodafone Business to place sensors on the River Nith, which are monitoring temperatures, acidity levels and pollution levels in the water
  • Focus on protecting the Atlantic salmon stocks and biodiversity in the region

Context:

YouGov Sport’s Economic Impact Study covers analysis of attendee and organisational spend across the Extreme E race in Scotland, combined with market specific economic factors, tourism and spending factors for the country.

Comment:

Ali Russell, managing director at Extreme E, said: “The YouGov Sport Report Economic Impact Study for the Hydro X Prix illustrates the positive financial impact an Extreme E race has had on Scotland, particularly to the local economy, which is very satisfying.

“Holding an international motorsport event in Scotland, while raising awareness of the country and Extreme E’s shared commitments to sustainability, renewable energy initiatives and e-mobility, was an ambitious project, but one in which we were able to deliver successfully.

“Extreme E has asked for a discussion with the government about the possibility of the race returning to Scotland next year. Although other countries are interested in securing a race, this Scottish location is very special and, with some modest investment from government, we could repeat this incredible event.”

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This economic progress for Extreme E, with a focus on sustainability, is in line with the Scottish government’s goals, with UK£20 billion (US$25.4 billion) pledged to help decarbonise industries via offshore wind, funding for low carbon hydrogen projects, and making the contracts for difference round an annual event.

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