Envision Racing team up with Cartoon Network to raise electric waste awareness

Initiative highlighting dangers of electric waste to target children and young people.

Envision Racing and Warner Bros Discovery-owned Cartoon Network have partnered to raise awareness of climate change among children and young people.

Confirmed:

  • Campaign aims to create awareness of electric waste through joint marketing, promotions, and gamification
  • Children can participate in the ‘Recover-E-Waste to Race’ competition, where they will learn to design and build a mini-Formula E race car using e-waste; .

Context: The partnership focuses on raising awareness about electric waste, which is projected to reach 75 million tonnes by 2030. Cartoon Network also has a Climate Champions initiative, which encourages children aged six to 12 to take daily challenges to help the environment. The initiative, featuring popular characters from shows such as The Amazing World of Gumball and Craig of the Creek, has seen more than 1.5 million challenges accepted globally since its launch in June 2021.

Comment: Sylvain Filippi, managing director and chief technical officer at Envision Racing, said: “Envision Racing exists to engage fans and the public on the urgency of the climate crisis with the Race Against Climate Change at the centre of our activity. As well as testing new battery technology for cars, we are on a mission to tackle e-waste and to help build a circular economy for electric vehicles.

“This partnership is an incredible opportunity to engage children and young people in the creation of a sustainable future. We’re excited to be working with Cartoon Network to inspire action across the world and can’t wait to get started.”

Coming next: The winners of the ‘Recover-E-Waste to Race’ competition will be showcased at the London ePrix on 29th July

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