Electric powerboat championship E1 Series has signed its first set of broadcast deals ahead of its debut season.
Confirmed:
- Spanish-language broadcaster PX Sports lands rights across Latin America
- Supersport to air the championship in more than 52 markets across sub-Saharan Africa
- Saudi Sports Channel (SSC) secures domestic rights, while Dubai Sports will show coverage in the MENA region
Context:
Coverage of the championship, which is backed by high-profile celebrities including Tom Brady, Rafael Nadal, and Virat Kohli, will reach more than 500 million homes in over 150 markets across the world.
Comment:
Rupert Hunter, chief commercial officer of E1 Series, said: “We are proud to be delivering a global championship to a worldwide audience through a brilliant network of broadcast partners.
“With our race calendar spanning three continents, and race owners from across Europe, Asia, Africa, North and South America, we’re excited to connect with a new fanbase as we redefine racing.
“Our broadcast proposition is unique in bringing together sport, entertainment and sustainability and promises to deliver an action-packed season of drama like no other.”
Coming next:
E1 Series said more broadcast deals will be announced in the lead-up to its debut event in Jeddah, Saudi Arabia, on 2nd and 3rd February.