E1 Series signs first raft of broadcast deals ahead of debut season

Media rights to electric powerboat championship sold in Latin America, sub-Saharan Africa, Saudi Arabia, and MENA.
E1 Series

Electric powerboat championship E1 Series has signed its first set of broadcast deals ahead of its debut season.


  • Spanish-language broadcaster PX Sports lands rights across Latin America
  • Supersport to air the championship in more than 52 markets across sub-Saharan Africa
  • Saudi Sports Channel (SSC) secures domestic rights, while Dubai Sports will show coverage in the MENA region


Coverage of the championship, which is backed by high-profile celebrities including Tom Brady, Rafael Nadal, and Virat Kohli, will reach more than 500 million homes in over 150 markets across the world.


Rupert Hunter, chief commercial officer of E1 Series, said: “We are proud to be delivering a global championship to a worldwide audience through a brilliant network of broadcast partners.

“With our race calendar spanning three continents, and race owners from across Europe, Asia, Africa, North and South America, we’re excited to connect with a new fanbase as we redefine racing.

“Our broadcast proposition is unique in bringing together sport, entertainment and sustainability and promises to deliver an action-packed season of drama like no other.”

Coming next:

E1 Series said more broadcast deals will be announced in the lead-up to its debut event in Jeddah, Saudi Arabia, on 2nd and 3rd February.

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