E1 Series signs first raft of broadcast deals ahead of debut season

Media rights to electric powerboat championship sold in Latin America, sub-Saharan Africa, Saudi Arabia, and MENA.
E1 Series

Electric powerboat championship E1 Series has signed its first set of broadcast deals ahead of its debut season.

Confirmed:

  • Spanish-language broadcaster PX Sports lands rights across Latin America
  • Supersport to air the championship in more than 52 markets across sub-Saharan Africa
  • Saudi Sports Channel (SSC) secures domestic rights, while Dubai Sports will show coverage in the MENA region

Context:

Coverage of the championship, which is backed by high-profile celebrities including Tom Brady, Rafael Nadal, and Virat Kohli, will reach more than 500 million homes in over 150 markets across the world.

Comment:

Rupert Hunter, chief commercial officer of E1 Series, said: “We are proud to be delivering a global championship to a worldwide audience through a brilliant network of broadcast partners.

“With our race calendar spanning three continents, and race owners from across Europe, Asia, Africa, North and South America, we’re excited to connect with a new fanbase as we redefine racing.

“Our broadcast proposition is unique in bringing together sport, entertainment and sustainability and promises to deliver an action-packed season of drama like no other.”

Coming next:

E1 Series said more broadcast deals will be announced in the lead-up to its debut event in Jeddah, Saudi Arabia, on 2nd and 3rd February.

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